Ad copy for Facebook isn't working.
Ad copy for Google has high CPCs and low CTRs
Conversions on campaign pages are low. Wasted advertising budget.
Existing copywriters would have heard this before.
If you’re thinking of becoming a copywriter, these are all the challenges ahead of you.
Copywriting is an art and a skill intertwined into one. As a copywriter you not only need to write to persuade the consumer but also constantly evolving to keep up with the market’s demand.
Come and attend four short evening classes to learn how to write ad copy that sells. Copywriters are specialists and good ones are always in demand. It's the second most sought after skill after SEO.
By the end of the course you will be able to:
Understand the principle of copywriting
Learn two classic proven techniques
Conduct research work
Write ad copy that sells products and services
Know the difference between writing for Facebook and Google.
Interpret campaign data and use it to optimize ad copy
Master Copywriting over four Fridays!
Dates: 5, 12 , 19 & 26 Nov 2021 Time: 7PM - 10PM
Methodology: Online synchronous interactive classes, assignment, group work, presentation & post-training support.
Who should attend: Business owners, freelancers, advertising agency staff. The course is beginner friendly.
Requirements: Computer with strong internet connection, webcam, microphone and Zoom video conferencing platform.